Client Case Study
Building a bilingual healthcare growth engine for Legacy Home Care Services
BRT helped Legacy Home Care Services strengthen bilingual visibility, trust, and lead generation through a coordinated multi-channel system spanning Google Business Profile, reputation, English and Spanish content, paid social, SEO, website, and automation.
Client
Legacy Home Care Services
Industry
Home Care / Healthcare
Engagement Length
Approximately 1 year
BRT Role
Digital Growth & Marketing Partner
Core Channels
GBP, Reputation, Facebook (organic + paid), SEO, Website, Automation, Creative
Strategic Focus
Bilingual visibility, trust, awareness, patient lead generation, content, conversion flow, follow-up systems
Engagement Focus
Bilingual visibility, trust, and patient lead flow, run as one system
Legacy Home Care Services serves bilingual communities across southern Texas. BRT operated as the partner behind the brand's digital presence, coordinating paid social, organic content, reputation, website, SEO, and automation across both English- and Spanish-speaking audiences for approximately a year.
Visit legacy-cares.comBRT Scope of Work
Bilingual Audience Strategy
English and Spanish messaging, targeting, and creative built for the bilingual local markets Legacy serves.
Paid Social & Creative
Facebook ad management, organic content, graphic design, and video production aligned to a healthcare-appropriate brand voice.
Website & SEO
Website funnel building, ongoing site management, and on-page plus off-page SEO supporting long-term search visibility.
Automation & Follow-Up
Email and SMS automation that keep follow-up timely and reduce dropped patient inquiries.
The Challenge
A bilingual community that needed a more coordinated digital presence
In home care, the decision is rarely impulsive. Families are choosing a provider for someone they love. That decision is shaped by what they find in local search, what reviews say, how the brand shows up on social, and how clearly the website guides them to take the next step.
Legacy Home Care Services serves both English- and Spanish-speaking audiences across southern Texas. That meant content, messaging, targeting, and lead generation all had to reflect both communities, not just be translated as an afterthought.
The work was not a single campaign. It was the discipline of running a bilingual healthcare brand online the way it deserves to be run, with consistency across every surface that matters.
Strategic Approach
One connected bilingual system, not a stack of disconnected tactics
BRT did not manage each channel as its own island. We built a connected bilingual healthcare growth system around the pillars below, so visibility, engagement, conversion, and follow-up all reinforce each other across English and Spanish audiences.
What BRT Managed
The full digital surface area of a bilingual healthcare brand
Local Visibility + Reputation
- Google Business Profile management
- Reputation management workflows
- Stronger local trust signals across the brand footprint
- Support for discoverability and credibility in regional search
Organic Content + Creative
- Facebook organic content creation
- Bilingual content support across English and Spanish audiences
- Graphic design and video content production
- Stronger brand consistency and relevance week to week
Paid Social + Lead Generation
- Facebook ad management across multiple campaign cycles
- English and Spanish paid social campaigns
- Audience targeting tailored to bilingual local markets
- Awareness and lead-generation support tied to the website
Website + Conversion Funnel
- Website funnel building and ongoing site management
- Conversion-pathway support across key pages
- Stronger digital experience for patients and families
- A clearer path from visit to inquiry
Automation + Follow-Up
- Email automation for nurture and follow-up
- SMS automation to support timely patient response
- Lifecycle workflows that reduce dropped inquiries
- Better continuity from inquiry to conversation
SEO + Website Authority
- On-page SEO across core service and location content
- Off-page SEO to support domain authority
- Ongoing technical care of the website
- A stronger search foundation for long-term visibility
Bilingual Campaign Strategy
Built for both English- and Spanish-speaking audiences, on purpose
Bilingual execution was not a translation step at the end. It was a strategic input from the start, shaping audience targeting, creative, copy, and how each campaign showed up in the feed.
Organic and paid content were planned to feel culturally and contextually appropriate for the communities Legacy serves, expanding relevance and local market reach without diluting the brand voice.
The result was a paid and organic system that supported both awareness and patient lead flow across two audiences in parallel, instead of treating one as the default and the other as an afterthought.
Paid Social Performance
Verified results from the bilingual paid program
Reporting period: November 13, 2023 to July 26, 2024. Two ad campaigns ran from February to March, with another from May to July. The figures below reflect the broader paid social work BRT executed for Legacy across the engagement.
671,613
Impressions
5,171
Engagements
653
Post link clicks
~70K
Video views
~875%
Increase in impressions
+50%
Increase in engagement
+846%
Post clicks to the website
150+
Patient prospects added in Laredo
Bilingual Laredo lead-generation snapshot
Spanish campaign
Leads
111
Cost per result
$5.43
Reach
17,942
Impressions
71,240
Amount spent
$602.48
English campaign
Leads
48
Cost per result
$5.85
Reach
7,498
Impressions
28,217
Amount spent
$280.93
Snapshot from one bilingual lead-generation cycle in the Laredo market, presented as a representative slice of the broader paid program rather than the full total.
Campaign Creative Example
A look at the bilingual campaign creative
BRT created and deployed campaign creative as part of the bilingual paid social strategy. Video helped diversify the content mix, hold attention, and reinforce a consistent, healthcare-appropriate brand presence across audiences.
Facebook ad creative, Legacy Home Care Services
Execution Highlights
The work, at a glance
Outcomes & Business Impact
A stronger bilingual digital foundation for ongoing growth
Stronger bilingual market visibility
English and Spanish campaigns ran in parallel, expanding relevance across the bilingual communities Legacy serves.
Improved digital trust and brand activity
Reputation, organic content, and creative operated on a steady cadence rather than scattered, one-off bursts.
More qualified patient lead flow
Bilingual paid social added 150+ patient prospects in the Laredo area for the sales team to nurture.
Better coordination across the funnel
Awareness, content, website, and follow-up were managed as one connected acquisition pathway.
A stronger healthcare marketing foundation
Local visibility, paid, SEO, website, and lifecycle systems aligned around the same patient journey.
Scalable structure for ongoing regional growth
Bilingual playbooks and automation built to keep compounding well beyond a single campaign cycle.
Why This Case Matters
Bilingual healthcare growth, run with operational depth
Bilingual healthcare marketing is not a translation problem. It is a trust, targeting, and creative problem, and it has to be solved across every surface a family touches before they reach out.
The work combined visibility, trust, paid social, SEO, content, website, and automation into one system, supporting a regional provider with the kind of full digital growth engine that usually sits behind much larger brands.
The result is more than impressions. It is a stronger path from discovery to inquiry, built on systems that work across both English- and Spanish-speaking audiences.
Build your growth engine
Stronger visibility, bilingual reach, a more connected patient acquisition system
If your healthcare brand needs stronger visibility, better trust signals, bilingual audience reach, and a more connected patient acquisition system, BRT can help build the digital engine behind it.
Services behind this engagement
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