Client Case Study
Building a connected digital growth engine for Legacy Home Health
BRT helped Legacy Home Health strengthen local visibility, trust, and digital patient acquisition through a coordinated multi-channel growth system spanning Google Business Profile, reputation, content, paid media, SEO, website, and automation.
Client
Legacy Home Health
Industry
Home Health / Healthcare
Engagement Length
Approximately 1 year
BRT Role
Digital Growth & Marketing Partner
Core Channels
Google Business Profile, Reputation, Facebook (organic + paid), SEO, Website, Automation, Creative
Strategic Focus
Local visibility, trust, content consistency, patient acquisition, conversion flow, lifecycle follow-up
Engagement Focus
Local visibility, trust, and patient acquisition, run as one system
Legacy Home Health came in with a strong local reputation and a service families count on. BRT was brought in to operationalize that reputation online, coordinating Google Business Profile, reputation, content, paid media, SEO, website, and automation into a single growth engine.
Visit legacyhhc.comBRT Scope of Work
Local Visibility & Reputation
Google Business Profile management and reputation workflows that reinforce trust where families search first.
Paid Media & Creative
Facebook ad management, organic content, graphic design, and video production aligned to a healthcare-appropriate brand voice.
Website & SEO
Website funnel building, ongoing site management, and on-page plus off-page SEO supporting long-term search visibility.
Automation & Follow-Up
Email and SMS automation that keep follow-up timely and reduce dropped patient inquiries.
The Challenge
A trusted local provider that needed a more coordinated digital presence
In home health, the decision is rarely impulsive. Families are looking for a provider they can trust with someone they love. That decision is shaped by what they find in local search, what reviews say, how the brand shows up on social, and how clearly the website guides them to take the next step.
Legacy needed a stronger and more coordinated digital presence across local discovery, social content, reputation, paid traffic, and website conversion so prospective patients and families could find, trust, and engage with the brand more easily.
The work was not a single campaign. It was the discipline of running a healthcare brand online the way it deserves to be run, with consistency across every surface that matters.
Strategic Approach
One connected system, not a stack of disconnected tactics
BRT did not manage each channel as its own island. We built a connected digital growth system around six pillars that work together, so awareness, engagement, conversion, and follow-up all reinforce each other.
What BRT Managed
The full digital surface area of a local healthcare brand
Local Visibility + Reputation
- Google Business Profile management and optimization
- Reputation management workflows
- Stronger local trust signals across the brand footprint
- Support for discoverability across local search surfaces
Content + Creative
- Facebook organic content creation on a steady cadence
- Graphic design support for brand and campaign assets
- Video content production for storytelling and trust
- Consistent visual identity across channels
Paid Media
- Facebook ad campaign management
- City and regional awareness plus traffic support
- Performance-minded campaign refinement over time
- Traffic generation tied back to the main website
Website + Conversion Funnel
- Website funnel building for clearer patient pathways
- Conversion-focused page structure and CTAs
- Ongoing website management and performance care
- A stronger digital experience for patients and families
Automation + Follow-Up
- Email automation for nurture and follow-up
- SMS automation to support timely patient response
- Lifecycle workflows that reduce dropped leads
- Better continuity from inquiry to conversation
SEO + Website Authority
- On-page SEO across core service and location content
- Off-page SEO to support domain authority
- Ongoing technical care of the website
- A stronger search foundation for long-term visibility
Paid Media Performance
One campaign from a broader paid program
Facebook ads were used throughout the engagement to drive local awareness and traffic back to the website. The numbers below reflect a single campaign from the broader paid program BRT ran for Legacy, included here as a representative snapshot rather than the full picture of what was delivered over the year.
388,937
Impressions
127,476
Reach
3,480
Clicks
These figures represent one of multiple Facebook campaigns BRT managed for Legacy across the engagement, not the cumulative total.
Mid-campaign creative and targeting adjustments improved click volume as the engagement progressed.
As traffic volume scaled, efficiency naturally compressed, a normal pattern at higher reach in a local healthcare market.
A clear next step was identified: stronger website tracking via Google Analytics event listeners, which would unlock richer signal for lookalike audience optimization and more precise future campaigns.
Client Testimonial
Hear it directly from the client
A short reflection on the partnership and the impact of the work, in the client's own words. In healthcare, trust is the deciding factor, and a real client voice carries more weight than any claim a marketer can make.
Client testimonial, Legacy Home Health
Execution Highlights
The work, at a glance
Outcomes & Business Impact
A stronger digital foundation for ongoing growth
Stronger local digital visibility
A more consistent presence across Google, Facebook, and the website helped Legacy show up where families look first.
More consistent brand activity
Organic content, creative, and paid media operated on a coordinated cadence rather than in isolated bursts.
Improved trust signals
Reputation management and steady content output reinforced credibility for a category where trust drives the decision.
A more connected acquisition funnel
Paid media, the website, and follow-up automation worked together as a single patient-acquisition pathway.
A scalable foundation for growth
Systems for content, paid, SEO, and lifecycle follow-up that can compound over time, not one-off campaigns.
A clearer path to future optimization
Identified tracking gaps and groundwork for richer event data so future campaigns can lean on lookalike audiences and sharper signals.
Why This Case Matters
Healthcare growth, run with operational depth
Healthcare brands do not need louder marketing. They need more credible, more consistent, and more connected marketing. That is what Legacy needed, and that is what BRT delivered across the engagement.
The work combined visibility, trust, content, paid media, SEO, and automation into one system, supporting a local service provider with the kind of full digital growth engine that usually sits behind much larger brands.
The result is more than traffic. It is a stronger path from discovery to inquiry, built on systems that can keep compounding.
Build your growth engine
Stronger visibility, better trust, a more connected patient acquisition system
If your healthcare brand needs the digital engine behind it, BRT can help you build it.
Services behind this engagement
Similar engagements
Healthcare
Coastal Home Health Care
BRT served as the digital growth and marketing partner for Coastal Home Health Care for approximately one year, coordinating local visibility, reputation, organic content, SEO, website, and automation into one connected healthcare system, without paid media.
Pediatric Healthcare
Valley Pediatric
BRT partnered with Valley Pediatric on a focused healthcare growth engagement combining SEO, PPC, and email marketing into one connected patient acquisition system across visibility, demand capture, and follow-up nurture.